Ridiculously wasteful…

Brand design isn’t always interpreted by consumers in the way you envisioned

Louise Talbot in 3rd year graphic design has been awarded GOLD in the j20 brief for her work. She goes through to compete for overall bronze, silver and gold over all the briefs set by starpack.

Continuing on from our previous experiment with an Easter egg (see ratios:1). This month we have taken a bag of Quavers and subjected the contents to a similar process. Unlike the Easter egg which was 12:1 packaging to contents, the Quavers appear to be somewhere in the region of 20:1 packaging to contents.

Thought – If your fridge or washing machine was packaged in this manor it would be ridiculous.

Take one Easter Egg

Separate the component parts

Reconfigure the contents

Compare

The art of selling nothing

The record-playing cardboard package from Grey Vancouver who have recently re-branded GGRB a music recording company in North America an come up with this wonderful piece of direct mail for their self promotion. The self-sufficient packaging makes a very low tech, yet audio-capable record player.

From a range of environmentally minded packaging designed by Cyberpac. When the bag in this film dissolves all that is left is the printing ink, and apparently the water is drinkable once the bag has dissolved. The range is called Harmless and champions other forward thinking environmental packaging.