THINKING OUTSIDE OF THE BOX
Sunday, June 20th, 2010 by Tim Sumner

Just A little bit of ingenuity.


Just A little bit of ingenuity.
Here we feature a few images from ‘Graphic Design – with special reference to Lettering, Typography & illustration’ First published in 1954 by Routledge & Kegan Paul – London.
Decorative Alphabet for Baynardn Press – Barnett Freedman
Book Jacket for Faber & Faber – Barnett Freedman
Wood Engraving – Eric Gill
Shell Petrolium Company – Eric Gill
Catalogue Cover for The Paris exhibition of 1939 – Eric Ravilious
Decorative engravings for The Double Crown Company – Eric Ravilious
Poster for London Passenger Transport Board – Edward Bawden
Another amusing use of the infamous poster…found on The Partners blog.

The chaps at 300 million have a new website and identity. Love the logo. One of the lads in the studio found this amusing idea.
Continuing on from our previous experiment with an Easter egg (see ratios:1). This month we have taken a bag of Quavers and subjected the contents to a similar process. Unlike the Easter egg which was 12:1 packaging to contents, the Quavers appear to be somewhere in the region of 20:1 packaging to contents.
Thought – If your fridge or washing machine was packaged in this manor it would be ridiculous.
Well kind of. D&AD and YouTube have partnered up to create a space for the latest videos in commercial creativity. Anyone can upload videos created through work or play and content uploaded and tagged will appear free for anyone to browse and view. Regular and varied guest editors will be invited to select their favourites, starting with D&AD’s CEO, Tim O’Kennedy. If ya aint already – subscribe here y’all.

Next time you pick up a ubiquitous object think ‘what if…’. Thanks to Rachel for this.

The record-playing cardboard package from Grey Vancouver who have recently re-branded GGRB a music recording company in North America an come up with this wonderful piece of direct mail for their self promotion. The self-sufficient packaging makes a very low tech, yet audio-capable record player.