The theatre is run – on a voluntary basis and a shoestring budget – by some of the most passionate and dedicated people you could ever hope to meet. It plays a crucial role in the local community, providing support and mentoring for actors, writers, sound, set and lighting designers of all experience levels.

The logo combines the three initial letters of The New Theatre into one simple mark. It is also completely rotatable, allowing interesting juxtapositions of messaging.

The theatre has a real ‘all in’ mentality, with board-members often seen pulling pints on opening nights. A determination to offer alternative viewpoints and unexpected twists to productions is what has always stood the theatre apart. Now they have a bold, simple and exciting brand that truly celebrates their uniqueness.

New Theatre Brand Video from Interbrand on Vimeo.

Created at Interbrand Australia by Mike Rigby, Chris Doyle, Dean Christie, Gareth Stewart, Eric Ng, Diana Chirillas, Lex Courts and Andi Yanto.

More frequent ramblings from me over on twitter @mikerigby

Friend of TDOD Mr Craig Oldham has been in touch regarding the second edition of his “Hand Written Letter Project”.

“Due to demand the Hand.Written.Letter.Project has been re-published and updated to represent the ongoing project in its rightful analogue form.

This new edition features an expanded collection of new correspondence from the HWLP, including more additions from the Design worlds leading figures alongside heart- felt correspondence from people who just had something they wished to say.”

Get your copy here for £19.99 +PP – it is also now available from Selfridges & Co. stores in the UK.

There is a collectable casing limited to a 50 pressing available on a first come first served basis for £39.99 +PP (book included).

A percentage of proceeds from this book will be donated to the National Literacy Trust.

In 2003 he wrote his first book ‘It’s Not How Good You Are, It’s How Good You Want To Be’, followed in 2006 by ‘Whatever You Think, Think The Opposite’ describing the creative processes of good design as a metaphor for business practice.

‘It’s Not How Good You Are…’ is a concise guide to making the most of yourself – a pocket ‘bible’ for the talented and timid to make the unthinkable thinkable and the impossible possible. After decades at the top of one of the world’s most competitive industries, Paul Arden offers insights into such diverse subjects as the value of being fired and why it’s often better to be wrong than to be right.

He gives original and logical answers to everyday questions. Much of it appears obvious when you read it, but aren’t all questions easy when you know the answers? Whether you are a school-leaver, self-employed or a managing director, this book is invaluable for everyone who aspires to succeed.

I’ve included a few excerpts below;

A vital book for any designer and at 120 odd pages can be read in a few short journeys over and over again. Available from most good book stores and some rubbish ones too.

A potential seasonal advert for Fairy Liquid at Christmas? A tag that reads ‘Don’t forget the Fairy this Christmas’ and it’s job done.

It’s that time of year again. There’s something about the festive season that says self promotion here at ico.

Last year we designed a website that automatically turned all of the tweets with the hashtag ‘xmas’ into typographic snowflakes, and displayed them as falling digital snow. From this we could also extract individual tweets which enabled us to send unique Christmas cards to friends and clients.

The next logical step was to create a physical document of these global digital communications. With this in mind, we recorded all the Twitter messages sent on 25th December 2010. We then took the unusual route of using Processing to layout all 6651 tweets and tweetflake illustrations across the cloth bound tome’s pages. Arranged in chronological order, the book becomes a work of reference. Look closer and each tweet holds its own personal sentiment. Whether serious, touching, funny, ridiculous, or just plain rude, together the messages paint an honest picture of modern-day views and values associated with the festive season.

Are you one of the 6651? find out here.

Recipients who scan The Chase QR code are also invited to follow them and take part in their Twitter QRistmas Quiz, with the chance to take home one of a number of gifts featured on the wrapping paper.

When two giants of the New York dance scene came together the resulting brand had to stand out from the crowd. Strategically creating an organisation model that focussed on the cross genre collaboration of artists, we created a name that reflected this new approach -
New York Live Arts.

The resulting brand marque captured the energy and dynamism of the new organisation, and neatly illustrated the core proposition of bringing talent together. The brand goes from strength to strength and continues to be the most talked about arts organisation in the city.

New York Live Arts launched with an impactful advertising campaign rolled out across Manhattan. The concept was based around the aspirations of the people that make up the organisation, from co-founder Tony-award winning choreographer Bill T. Jones, through to the artists, staff and audience members. Commissioning acclaimed photographer Philip Habib, the result was an eclectic and engaging portraiture story that gave the new entity an inclusive and approachable voice.

Some nice examples of type as image. This will be especially useful for our current 1st years who are about to do a similar creative exercise. View here http://www.notcot.org/post/43695/

Thanks to Ian appleby for sending the link over.