Archive for the ‘Branding’ Category

BIG CLIENTS: BORING WORK? NOT A CHANCE

Wednesday, September 1st, 2010 by Matty Johnson

A portfolio well worth a flick through is that of Chris Maclean, a Creative Director over at Interbrand in Sydney. Chris, as well as being the world’s tallest designer, was the instigator of my journey over to Australia when he visited my Preston degree show back in 2008.

Australian Institute Of Company Directors (AICD)

Australian Institute Of Company Directors (AICD)

The thought of moving into the world of ‘big brands’ was one that worried me a bit and i was quite hesitant at first, naively thinking that the work wouldn’t be as creative and/or challenging as i would like. But as you can see from some of the work Chris and the studio have been producing, i was very wrong.

Griffin Theatre Company

Griffin Theatre Company

The team at Interbrand is now easily one of the strongest (and tallest) in Australia, I was lucky and got to work there for 6 months with some amazing designers whose portfolios are also well worth a browse through. Check them out > Christoper Doyle, Andrew Droog, Malin Holmstrom, Elliott Scott & Abi Singmin. Also not forgetting, TDOD’s very own Mike Rigby, who needs to sort himself out an interweb site.

Design For Obama

Design For Obama

Just goes to show that, if your ideas are strong enough and you strive to be creative in everything you do, you can always produce good work. Whoever the client.

I’VE A FEELING WE’RE NOT IN PRESTON ANYMORE

Tuesday, August 31st, 2010 by Matty Johnson

If you’re just graduating and, for want of a better phrase, shitting yourself a bit about finding work. I couldn’t recommend looking abroad enough.

I graduated from Preston 2 years ago, pretty much to the day, and I’m now a midweight at a small agency called Re, who work out of global advertising big bollocks M&C Saatchi, in Sydney – Australia

Sydney

Nice neighbourhood

I’m now heavily involved in, amongst other things, a scarily large 4 year re-brand of the entire place, that being the country of Australia itself, the whole bloody shabang. We put together this (Slightly cheesy) video not long back for the launch.

Watch it, and prepare to want to move here. Good weather, good food, good people, lots of jobs, amazing beaches and, if you’re in fear of being home sick, there’s more English designers here than you can shake an ‘insert typically Australian thing here’ at. So look into it, it might just be the best thing you’ve ever done.

If not, at least you’ll leave with a tan and some proof you’re willing to go a long way for the chance to work in design.

THE NEW LOOK BEEB

Wednesday, July 14th, 2010 by Jordan Stokes

The BBC’s online presence has unveiled it’s new look today. Neville Brody’s Research Studios have created the new system across all of the various BBC sites to help bring them all in line with each other.

One of the most interesting things about it (if you’re into that kind of thing) is the way Research Studios have shown all of the grid structures and the workings of the redesign on their blog and on the Creative Review site.

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iQUEUE

Wednesday, June 23rd, 2010 by Billy

These guys are camping outside the Apple Store in SF in the hope that someone will pay them for their space so they can put the cash towards the newly designed iPhone from Apple. Clever? Crazy? Goes to show the power of a brand I suppose.

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BRANDING FAILS

Thursday, May 27th, 2010 by Jennie Spiller

Brand design isn’t always interpreted by consumers in the way you envisioned

gimp

TANGO

SYDNEY BIENNALE

Wednesday, May 26th, 2010 by Mike Rigby

The Barnbrook designed Sydney Biennale identity has been popping up all over the city.  It’s another modular identity with many variations. It’s very well executed as you would expect.

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Funny how it shares a similar aesthetic to the fire extinguisher propped up next to it.

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Will post more about the art soon, some great stuff going on. More about the Identity on creative review.

SUBLIMINAL SMOKING

Saturday, May 8th, 2010 by Tim Sumner

fer1

An interesting find about Ferrari’s bar code livery on their latest Formula One Car for their Marlboro sponsor, attempting to defy the EU legislation that it is an offense for a tobacco company to sponsor sporting events, more here.