© sgoralnick

Robin Arnold is the former Creative Director of Fudge. An exciting digital agency everyone seems to be talking about. Robin shares some print and digital work and talks about the ups and downs of working in design and finding a job, and why he’s decided to go it alone and start Barôn, his own agency. Read on.

The Partners has once again teamed up with Richard House Children’s Hospice, heading back into the City to flex their fundraising muscles with another fantastic event, the Richard House five-a-side football tournament. Aimed at naturally competitive City workers the idea highlights the rivalry that exists in the office and encourages them to bring that to the pitch. In total 20 teams competed with Baker McKenzie becoming the champs in a stunning 3-0 win. The Partners has designed a logo, posters and other promotional material for the five-a-side event.

Remember this from the chaps at 300million? Brochure for copy writer Mike Reed. Great format.

This Nike promo by James Jarvis has been doing the rounds. Really nicely done, nice tune.

Onwards from AKQA on Vimeo.

That sucker has always known how to sell – whipping up a Beatles-esque frenzy with nothing more than a basic slide show presentation. It’s easy to forget how revolutionary it must have been at the time.

Some pharmaceutical logotypes from the ephemera archive.

Finally, after 8 years in business (4 spent with a holding page) True North have finally got a new identity and website. Hurrah!. It’s notoriously difficult to design for yourself (or your employers) and I now understand why.

The identity is an attempt to marry together two contrasting stylistic elements. The beautiful and the practical, style with substance or ‘Beauty with Bite’.

The calligraphic treatment of the word true, represents creativity, the utilitarian swiss style of the word North, the effectiveness.

The point being that True North can create original, creative work, that actually gets results: pounds on the bottom line, people through the door, changes in attitude, clicks on websites, extra funding, successful recruitment…

The juxtaposition is carried through into the printed elements. With both stationery and credentials combining a range of finishes; mixing rough with smooth, gloss with mat…etc. Thus ensuring the contrast is tactile, as well as visual.

Massive thanks to the highly recommended Grand Master Flash – Mr Matt Booth for his Jedi coding skills (and patience).

Have a nosy here

There’s a (highly controversial) public pitch underway to create a new brand for London, one of the submissions featured below. Unsurprisingly the process has attracted a fair amount of criticism from within the design industry. Have a look at more entries here.

Found business cards (circa 1895) – I found some more with photographs but they were too low res. I especially like how, on this one, the photograph is labeled “The Expert” just incase you didn’t know who it was of! I wonder if putting faces on business cards will ever come back into fashion..?

And one without a face but a dripping feather quill instead…