PETER & THE STARCATCHER

Posted by Jennie Spiller

Peter and the Starcatcher is a new Broadway show, starting in March. It’s about the story of Peter Pan before he became Peter Pan, aimed at an older crowd, and based on creativity and imagination, with the entire set crafted from recycled items or pieces that represent many different items.

Theatrical ad agency Serino Coyne designed this logo and hired John W. Long to craft it out of old weathered wood. John was given the direction that it was for a Peter Pan story with a funky kind of twist. He took his own artistic liberties then shipped the result to New York for photographing.

There is something lovely about weathered wood, and seeing a man in a hut in the middle of no where, put together the work and send it to New York only adds to the story.

The New York Times picked-up on the story and published this interview with John.

“Q/ So how does a woodwork artist in Vermont get work on a Broadway show?

“A/ A few of the artists at Serino Coyne got together to come up with an image for “Peter and the Starcatcher.” But they wanted more texture, something like weathered wood. So they Googled something along the lines of “old weathered wood” and they found me. They got onto my Web site and saw my work, which is strictly weathered wood. They gave me a call and asked me if I’d do it.”

Posted on Tuesday, February 21st, 2012 at 11:05 am by Jennie Spiller. Filed under MISC. Follow responses to this entry through the RSS 2.0 feed.