MUSEUM OF THE IMAGE – PART 2

Posted by Mark Arrowsmith

SUPERMART

The second exhibition consisted of a colour coded shopping aisle of highly rated packaging design. From Campbell’s Soup to Coke and Milk to Heineken, the shelves were stacked.

The layout looked beautiful and as a group we felt that general supermarkets should be laid out this way, even if it would take twice as long to find anything… or would it?

A table ran down the middle of the exhibition displaying different brands that have limited editions, or numerous ways to package the same product, or in some cases rip off an existing piece of packaging (Lemon Juice).

What was also interesting was the ‘history’ plinths of the Supermart that showed different product packaging that had developed over the years. Quite similar to the presentation of the Packaging Museum in London which I also recommend if you’re down and around there, you should visit.

Posted on Friday, December 16th, 2011 at 10:12 am by Mark Arrowsmith. Filed under 1ST YEAR DESIGN, 2ND YEAR DESIGN, 3RD YEAR DESIGN, EXHIBITIONS, PACKAGING. Follow responses to this entry through the RSS 2.0 feed.