Harry Pearce was asked to design the 2011 D&AD Annual which will be launched tonight at D&AD’s new office in Shoreditch, London.
“The heart of the idea stems from wanting to celebrate the wonderful graphic illusion and quality of the original D&AD mark, which was originated in 1962, by Fletcher, Forbes, Gill.
There is a limited edition version of the Book that is only available to D&AD Members, rather than creating an extra sleeve or wrap, Pearce decided that the most individual and material savvy method to mark them out was to sign them. Hence he made the trip to a warehouse in Thurrock to sign nearly 2,000 copies.
I think everyone will agree this, like always is beautiful piece of literature.
Nice to see it stripped back. Hard to see from the photos how nice it is but hopefully in person it will look top.
I like it.
MUCH nicer than last years in my opinion
I like it… especially the slight detail on the side (3rd pic down)