PERIODIC TABLE OF BRANDS

Posted by Jennie Spiller

The French branding agency W&Cie received a silver Lion in Cannes for their wonderful interior design.

The various areas and the walls, screens and stationery are used to create visual surprises and to emphasise, with a touch of humour, how much our people are dedicated to the brands they work for.

Near the entrance is a carefully framed and labelled “entomological” display. The collection of international brand specimens is a quirky tribute to the power of symbols.

Like a never-ending story, a frieze of brands lines the walls of the glazed offices.

A periodic classification table of brands is displayed as a double-height mural. It is an interpretation of Mendeleev’s periodic table. Instead of the letters of the chemical elements, it features elements of major international brands.

New brand couples serve as signs for the men’s and ladies’ toilets.

The W notebook
In this notebook given to visitors, the regular lines on the pages are liberated to follow the W of our brand name.

W&Cie – Lion d’argent from W & CIE on Vimeo.

Posted on Wednesday, August 24th, 2011 at 4:38 pm by Jennie Spiller. Filed under BRANDING, INTERIORS. Follow responses to this entry through the RSS 2.0 feed.