ANOTHER COPYCAT IN CHINA

Posted by Jennie Spiller

It seems that Kunming in the southwest corner of China is the world capital of knock-off shops.
We recently posted a counterfeit Apple Store - and now a fake Ikea has surfaced.

It’s called 11 Furniture and is a 10,000 square metre, four-storey replica that’s virtually identical to the Swedish-made version.
It copies Ikea’s blue-and-yellow colour scheme, mock-up rooms, miniature pencils, signage and even its rocking chair designs. Its cafeteria-style restaurant, complete with minimalist wooden tables, has a familiar look, although the menu features Chinese-style braised minced pork and eggs instead of Ikea’s Swedish meatballs and salmon.

“This is a new phenomenon,” said Adam Xu, retail analyst with Booz&Co. “Typically there are a lot of fake products, now we see more fakes in the service aspect in terms of (faking) the retail formats.”

Posted on Friday, August 5th, 2011 at 1:55 pm by Jennie Spiller. Filed under BRANDING. Follow responses to this entry through the RSS 2.0 feed.