Secrets of the Superbrands is a new documentary series in which Alex Riley explores the world of the superbrands – how they get us to buy their stuff, trust them and even idolise them.
Last night saw the first in the series (BBC Three), on the theme of technology. “He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.”
Really interesting program! Defiantly worth a watch. You can catch it on iPlayer here.
This was a great episode. So strange how a brand can have such an effect on people.