The Disciples Of Design
Welcome.
The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.
Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK
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Latest
YOU TOOK MY NAME
Posted by Jennie Spiller
The trend for stripped back, minimization of brands & logos continues….
Most recently with Manchester based creative agency, Dorothy. They are creating an ongoing series of paintings which display corporate logos but without any type or lettering, leaving beautiful flat colourful shapes behind.
These examples follow on from other similar examples of simplifying brands that I have posted before such as ‘Short hand logos’ & ‘minimalism’.
I find it interesting seeing brands stripped right back, but if they were all to do this, I’d imagine the world of design could start to look rather dull.
However, it seems to be a growing trend ever since Turner Duckworth did it with Coke.** (see below)
I personally think it works brilliantly with long standing iconic brands with own-able iconic marks, but Im not convinced everyone should hop on the bandwagon.
**You can read more about coke & pepsi re-branding in this interesting article
One Response to “YOU TOOK MY NAME”
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Well put Jen, I totally agree that not all work as well as the iconic brands. I also agree with the fact that the world of design will start to become a boring place if all branding was minimal. Maybe a new trend will be set?!