Gratuitous product placement in film or on TV is something that I find depressingly irritating. So I was pleased to hear that Oscar nominated documentary maker Morgan Spurlocks latest film takes a satirical swipe at it. It promises to provide an amusing and revealing insight into just how much of a grip corporate culture and advertising has on Hollywood. The film premiered at the 2011 Sundance Film Festival and was subsequently bought by Sony Pictures. In cinemas from mid April.
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I like it when the product placement doesnt match up with the affordability of the product.
Often you see films about people struggling for money yet they have shiny iMacs in the corner.