The Disciples Of Design
Welcome.
The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.
Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK
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Latest
COKE HAPPINESS
Posted by Tim Sumner
Coca-Cola just ran a new campaign as a sequel to their famous Happiness Machine that generated over 3 million views. The new Coca-Cola “Happiness Truck” takes on a more international approach as it drives and spreads happiness across the world in which the truck gives out free Cokes, soccer balls, t-shirts and other free gifts to all those who press the large button on the truck.
3 Responses to “COKE HAPPINESS”
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Another insidious and frankly lame attempt by a quasi fascist organisation to shove sugar down the throats of the worlds plebeian masses.
“here we are chillldreeen come along and get your lollllyyypops, lollypops come along my little ones….lollypops……icecream……..chocolate”
Come on chaps this shit is not acceptable.
I can imagine it working in the slums an shanti towns of south america, but how long would it last in suburbs of the UK before it’s pushed over an set alight because everyone wants a free football.
I think you guys are missing the important thing that we are supposed to learn that they have managed to interact with their target and create a positive image of their brand [whether or not you don't like it's moral value] and the reason they wouldn’t do it here is not because people are so selfish that they can’t be happy for somebody else getting a football and them getting something else, but because their audience here is already a slave to their product…
I simply think that as humans its in our capability to decide what we need to buy whether or not MNC’s try to brainwash us… with brilliant marketing…