The Disciples Of Design
Welcome.
The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.
Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK
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Latest
STARBUCKS NEW LOGO
Posted by Mike Rigby
In March, Starbucks will celebrate their 40th anniversary with the launch of a new logo and identity. More here.
From the CEO:
Throughout the last four decades, the Siren has been there through it all. And now, we’ve given her a small but meaningful update to ensure that the Starbucks brand continues to embrace our heritage in ways that are true to our core values and that also ensure we remain relevant and poised for future growth.
6 Responses to “STARBUCKS NEW LOGO”
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i like it. In my opinion; its an iconic logo, so it doesn’t need all the extra bits. Still easily recognisable and looks much cooler.
I agree with Jennie i always find Starbucks logo intriguing
With every iconic logo it loses its type at some point as it has become so recognisable it is no longer needed.
very nice development of their logo
would be interesting to know why they use a siren as their corporate symbol though…
Hi,
There is a explanation on the Starbucks website:
http://www.starbucks.com/blog/so-who-is-the-siren
Interesting Opinons here on Crossed Cow
http://www.thecrossedcow.com/2011/01/07/starbullocks/#more-3415