The Disciples Of Design
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The Disciples Of Design are a global creative collective.
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Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK
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MINIMALISM
Posted by Jennie Spiller
Some of you will probably of already seen these, as they have been doing the rounds a lot at the moment.
These stripped-back packs have been produced by ‘Antrepo’ – a design group who favour minimalism. They seem to have sparked many a debate between whether ‘less is more’ or if they are too simple and therefore lost their identities.
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I like them. They are naturally strong as they cut away the crap /background visual noise. In a way they are a modern and more sophisticated versions of the Fine Fare own Brand packaging featured last month in the packaging archive section.
It could be argued that the world would be a slightly drab place if all packaging was of this ilk. Check out an 80′s film called Repo Man – the incidental packaging is very minimal in that movie.
I came across this today, which applies the same principles demonstrated here.
http://blog.wearebuild.com/2011/01/rethink/.
Far from the government wanting to persuade us not to smoke (by eliminating all branding), these designs actually make me want to buy a pack!