A current series on BBC2 explains how big business transforms commodities into profitable brands and how they have transformed the way we eat and the way we live. The Money Programme team tells the story of a business that has helped shape the modern world of business and advertising we know today.
There are 3 episodes based on – bottled water, cereal and yoghurt.
Fascinating program, can be viewed on the BBC iplayer.
An excellent series and compelling viewing, especially for any student of design