SPACES

Posted by Mike Rigby

I’ve been collecting interesting examples of retail spaces on my recent travels and I thought I would share a few of them with you (apologies for shaky iphone pictures throughout)

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All Saints, Manchester.

Provenience is a big thing in branding: in other words, the story of where a product comes from (Evian comes from the French alps…etc). The sewing machines, as well as being striking and unusual, are also a reminder that All Saints started life in Spitalfields, the historic tailors’ and silk weavers’ part of London. Provenience, with a little imagination.

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Louis Vuitton, London.

Louis Vuitton is the worlds number one luxury brand (source: Interbrands best global brands). It’s got there by taking the traditional idea of how a luxury brand communicates – retrained tone of voice, soft focus product photography, A-list celebrity endorsement, serif type face – and thrown it all out of the window. Adopting a much more expressive – and in this case – surreal approach to it’s communications and retail spaces. A brand that is always leading the avant-garde of fashion without compromising traditional craftsmanship. I don’t understand what the giant ostrich’s are all about, but I don’t need to, I like it…

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Apple store, Shanghai.

I know this is an obvious inclusion but the (newly built) Apple store in Shanghai’s (newly built) CBD is impressive, not only for it’s location and striking facade, but for it’s consistency on the interior. No other brand manages to pull together all of it’s communications so well. From it’s products and packaging to it’s advertising and retail spaces.

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Victor Churchill, Sydney.

133-year-old ‘Victor Churchill‘ is Australia’s largest purveyor of premium quality meats. A wonderfully inventive space designed by Dreamtime Australia Design. Enough said, just look at the pictures…

Posted on Tuesday, December 7th, 2010 at 8:59 am by Mike Rigby. Filed under 1ST YEAR DESIGN, 2ND YEAR DESIGN, 3RD YEAR DESIGN, BRANDING, CREATIVE THINKING, ENVIRONMENT. Follow responses to this entry through the RSS 2.0 feed.