The Disciples Of Design
Welcome.
The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.
Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK
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Bloody hell, is that a joke?! I reckon if they really tried hard they might be able to make it a teeny-tiny bit more bland.
I had to rub my eyes a few times and check out the gap website before I believed it too. I wonder how long this will last?
Bland….will last about as long as pasta hut
Do we all need a little perspective here? We’ve just written a new post on the new Gap logo – feel free to read.
http://www.matdolphin.com/blog/2010/10/06/bridging-the-gap/
There is no such thing as bad publicity?
Hey Mat Dolphin, thanks for the comment. A little perspective is always important, who knows what the full story is. Re-brands of this size are incredibly difficult to roll out after-all. Brand designers have to navigate complex chains of command, side step internal politics and defend their designs against multiple stakeholders with differing agendas. It will be interesting to see what comes next and how this new logo fits within a broader strategic direction for Gap. That said, this doesn’t change the fact that this is a significant (if initial) step backwards for what is one of the worlds largest retail brands.
It’s interesting to see how quickly the rules are changing in these heady days of social media.
The strength of reaction immediately brings to mind the London 2012 branding, but perhaps less obviously, I’m reminded of Nintendo’s Wii console. The controversial name immediately caused a massive stir when it was announced and as a result, news of the machine quickly spread to audiences way outside the usual circle. The perfect start for a product aimed squarely at the untapped family market.
Could it really be a case of deliberately courting controversy to generate publicity though? Seems like a fairly risky strategy if so. It must be a very tricky balance to strike, and as it stands I’m unconvinced that Gap have pulled it off.
If that really is what it boils down to, I have to say I find it a bit depressing that such an iconic logo could be fiddled with so mercilessly for the sake of ruffling the feathers of the tweeting masses. Especially as I appear to have fallen directly in line with their evil plan.
Maybe I’ve just got too much time on my hands.
Wow! they just made the font a whole lot worse and the square, smaller. Genius
Partners have now started a poll http://www.thecrossedcow.com/