The Disciples Of Design
Welcome.
The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.
Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK
If you would like to contact TDOD please email us here.
You can also follow TDOD on Twitter here.
© 2012 The Disciples Of Design. Please respect the rights of contents creator(s). All images are copyright of the rights holder.
Latest
GAP DROPPED
Posted by Mike Rigby
Just four days later – Gap drop their new logo. Cue millions of ‘Scrap’ logos…
2 Responses to “GAP DROPPED”
Leave a Reply
Preston Profiles
Comments
Archives
- May 2012
- April 2012
- March 2012
- February 2012
- January 2012
- December 2011
- November 2011
- October 2011
- September 2011
- August 2011
- July 2011
- June 2011
- May 2011
- April 2011
- March 2011
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
http://blog.iso50.com/logos/gap-redesign-contest/
Some lovely iStock-stunners in that blog!
Would be interesting to hear the full background behind why this rebrand project arose; did Gap research their customer base and find a need, or did the marketing dept. simply push on with it?
Be even more interesting to hear Laird & Partners’ response on the whole thing too, and what journey led to that questionable result, though I suspect they’re far too professional for that.
Can only imagine how much $$’s Gap have wasted during the whole exercise. Wouldn’t fancy being their Hear of Marketing right now, though as they say, all publicity is good publicity…