D&AD ANNUAL 2010

Posted by Jennie Spiller

This years D&AD Annual is soon to be released (from mid-November) and was designed by Artist Bob & Roberta Smith and immprint.

Paul Brazier, D&AD President comments “My love for Bob & Roberta Smith’s work goes back 13 years when I bought one of his early alphabet. His approach fits right in with D&AD’s ethos – he’s got an impressive focus on craft and works across all manner of disciplines. He’s also very generous with his time and experience. He teaches, supports other artists and sits on the board of the Tate.”
Brazier continues “There is an important message at the heart of this Annual. Everything is Made. This statement appealed to me on every fundamental principle of being a Creative. The fact that everything we create is born of us, starting with a blank piece of paper and finding the inspiration and motivation to not just answer a brief but to do something different, something special and dare I say it, original.
Then the skills of crafting take place making the craft integral and relevant to the communication. Creativity is a wonderful and powerful thing.”

Interesting that there doesn’t seem to be a pencil idea involved in this one!

Posted on Wednesday, October 20th, 2010 at 2:39 pm by Jennie Spiller. Filed under AWARDS. Follow responses to this entry through the RSS 2.0 feed.