We recently launched a national TV ad for Alzheimer’s Australia. As you can imagine, the budget was extremely tight and so faced with the prospect of an ad based just on fading stills, Chris Maclean – set about shooting the whole thing with the aid of a single camera man. Shot on a Canon EOS 5D digital SLR camera, the idea is based on the simple notion that there’s a big difference between normal memory loss and Alzheimer’s disease. Full project details here.
Brilliant work chaps.