The Disciples Of Design

Welcome. The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.

Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK

If you would like to contact TDOD please email us here.
You can also follow TDOD on Twitter here.
© 2012 The Disciples Of Design. Please respect the rights of contents creator(s). All images are copyright of the rights holder.

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Posted by AndyB

man-gard-2

The advertisement above is from The Manchester Guardian Circa 1860. At this point in time The Guardian was a four page broadsheet. A dense, text heavy document that featured little if no imagery. In order to create an effective ‘stand out’ advertisement the compositor has employed a basic repetition in order to catch the readers eye.

This early example of press advertising, working with a limited amount of copy, space and technology is a fascinating insight into a basic tenet of the art of advertising that still runs true today. That is, repeat something often enough and you will get your message through. That is, repeat something often enough and you will get your message through. That is, repeat something often enough and you will get your message through. That is, repeat something often enough and you will…

Posted on Sunday, September 12th, 2010 at 7:41 am by AndyB. Filed under ADVERTISING, ARCHIVES, COPYWRITING, TYPOGRAPHY, WORDS. Follow responses to this entry through the RSS 2.0 feed.

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