We’re a massive fan of Thomas Heatherwick’s studio. I thought it would be a good time to see how their award winning design for the British Pavilion at the World Expo in Shanghai is performing. As a reminder, the theme of the Expo is “Better City, Better Life” and a key client objective was for the UK Pavilion to be one of the five most popular attractions.


If you haven’t seen it before, the Seed Cathedral is a 20-meter high building, constructed from 60,000 transparent 7.5-metre long optical strands, each of which has embedded within its tip a seed. The interior is silent and illuminated only by the daylight that has filtered past each seed through each optical hair.

I can’t get over how impossible it looks. Like a 3D render.


The Inside is just as outstanding.


According to the website, the project has been a hugh success and consistently ranked by visitors as one of the most popular pavilions with 50,000 people visiting each day. If you look closely you will see a faint Union Jack in the shape. Genius.
Look amazing. I wonder what will happen to it after the expo? It’d be great if it found a permanent home back in the UK
Absolutely stunning. How are you mate?
Love this. That bottom picture looks a lot like a face too, which is nice.
Brilliant isn’t it. A, good thanks mate. I forgot to mention the Union Jack shape in the design. So clever.
It fucking stunning that, absolutely fucking stunning. I’d love to be able to see it in the flesh.