These Ads for Umbro posted by Tom Van Schelven on his blog are really nice (you should check out Tom’s work it’s brilliant). It’s nice to see people using props and actually doing things instead of taking the easy way out and photoshopping it. The Glue Society, Sydney posted another great example of this on the Creative Review blog yesterday with a campaign for the Australia Project. It brought back a few memories of a D&AD project a couple of us did a few years back where the easy option was to really on photoshop, but actually doing it really brought the project to life.
The Glue Society for The Australia Project
Love the Umbro stuff. Hope you’re well mate.
Mike