This new TVC by The Glue Society is just hitting Australian airwaves. It’s a tough brief, how do you make investing in shares in the wake of the GFC appealing?, and how do you explain that to people like me (who know nothing about investing). I really like the simplicity of the idea and the overall tone of voice to the campaign. Nothing flash or spectacular. Just a simple, graphic idea and copy writing that is informative without being patronising.