Finally, after 8 years in business (4 spent with a holding page) True North have finally got a new identity and website. Hurrah!. It’s notoriously difficult to design for yourself (or your employers) and I now understand why.

The identity is an attempt to marry together two contrasting stylistic elements. The beautiful and the practical, style with substance or ‘Beauty with Bite’.

The calligraphic treatment of the word true, represents creativity, the utilitarian swiss style of the word North, the effectiveness.

The point being that True North can create original, creative work, that actually gets results: pounds on the bottom line, people through the door, changes in attitude, clicks on websites, extra funding, successful recruitment…

The juxtaposition is carried through into the printed elements. With both stationery and credentials combining a range of finishes; mixing rough with smooth, gloss with mat…etc. Thus ensuring the contrast is tactile, as well as visual.

Massive thanks to the highly recommended Grand Master Flash – Mr Matt Booth for his Jedi coding skills (and patience).

Have a nosy here

This entry was posted on Thursday, September 10th, 2009 at 5:12 pm by Mike Rigby and is filed under Branding, Digital. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.