Abi Williams is the current Creative Director and founder of Rude. The studio established a successful fashion label back in the early Noughties, at the same time becoming one of the originators of a hand drawn aesthetic that is often imitated today. A refusal to be tied to any one medium has led to a varied and interesting career, allowing Abi to apply her ideas and trademark style to everything from products to music videos. Read the full profile here.
Nice one.