Last year I was conducting some research for a personal project, into the various ways in which agencies go about explaining their philosophy, process, history…etc. The approach that most sticks out in my mind is this bit of genius from digital advertising agency Lean Mean Fighting Machine…
The film is set in 2054 and features the somewhat aged founding directors reminiscing about the companies history.
It’s the kind of idea that could easily have turned out to be toe-curlingly awful in the wrong hands. Credit to them for seeing such a witty and unusual approach through in the first place and for making such a fantastic job of it. It’s flawlessly written, cast and directed. Even the music’s great. Superb…
It gets better on repeat viewing.