The Disciples Of Design

Welcome. The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim – the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.

Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK

If you would like to contact TDOD please email us here.
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© 2012 The Disciples Of Design. Please respect the rights of contents creator(s). All images are copyright of the rights holder.

Latest

LEAN MEAN FIGHTING MACHINE

Posted by Mike Rigby

Last year I was conducting some research for a personal project, into the various ways in which agencies go about explaining their philosophy, process, history…etc. The approach that most sticks out in my mind is this bit of genius from digital advertising agency Lean Mean Fighting Machine…

The film is set in 2054 and features the somewhat aged founding directors reminiscing about the companies history.

It’s the kind of idea that could easily have turned out to be toe-curlingly awful in the wrong hands. Credit to them for seeing such a witty and unusual approach through in the first place and for making such a fantastic job of it. It’s flawlessly written, cast and directed. Even the music’s great. Superb…

It gets better on repeat viewing.

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