Open up a £1 M&S cheese sandwich and marvel at the slight of hand and eye.

By simply shearing a square, in this case cheese, along 45 degrees and then slightly off setting the contents it gives the illusion of having more filling when displayed on the shelf. 

That’s marketing for you.

This entry was posted on Sunday, July 12th, 2009 at 10:09 pm by AndyB and is filed under Packaging. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.