Open up a £1 M&S cheese sandwich and marvel at the slight of hand and eye.
By simply shearing a square, in this case cheese, along 45 degrees and then slightly off setting the contents it gives the illusion of having more filling when displayed on the shelf.
That’s marketing for you.


haha! I’ve noticed they do that with ham sandwiches on Virgin trains too.
Cheese and Branson Sandwiches ey…
(sorry!)