The Disciples Of Design

Welcome. The Disciples Of Design are a global creative collective.
We are a broad church of design academics, practitioners, artists
and students who are committed to one common aim - the creation
of an ever evolving visual hub for the sharing of ideas and thoughts.

Regular contributors
Andy Bainbridge – Lecturer in Visual Communications – Preston UK
Mike Rigby – Creative Director Interbrand – Sydney AUS
Billy Harkcom – Creative/Director Hark!Design – San Francisco USA
Jon Harker – Lecturer in Visual Communications – Preston UK
Jennie Spiller – Designer Turner Duckworth – London UK

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Latest

THIS IS YOUR M&S

Posted by AndyB

Open up a £1 M&S cheese sandwich and marvel at the slight of hand and eye.

By simply shearing a square, in this case cheese, along 45 degrees and then slightly off setting the contents it gives the illusion of having more filling when displayed on the shelf. 

That’s marketing for you.

ms-cheese-1ms-cheese-2

One Response to “THIS IS YOUR M&S”

  1. Mike Rigby says:

    haha! I’ve noticed they do that with ham sandwiches on Virgin trains too.

    Cheese and Branson Sandwiches ey…

    (sorry!)

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