Pretty damn good.

Surely this is a Bainbridge idea?

The current Creative Director at SAS shares a few pearls of wisdom and some work in our latest profile. Have a nosy here. Thanks JP.

Ted at 999 sent in La Liga club Gatafe’s new kit design. It features some not so subtle burger king sponsorship. It’s a little rediculous, but the idea is quite amusing. Imagine instead for example that you had Theiry Henry’s face printed on the inside of his Barca shirt? Or Torres on his LFC shirt? Kids would love that.  

I just finished reading ‘Nudge’ by Richard Thaler and Cass Sunstein.

There’s some interesting ideas in there about how people interact with design and, in particular, how it can influence their behaviour and decision making.

Examples of nudges include a realistic fly sticker placed in a urinal helping reduce spillage by as much as 85%, a change in the law to ‘presumed consent’ dramatically increasing organ donations and healthy eating encouraged in schools by placing fruit more prominently than chocolate.

They call it liberal paternalism, but it basically boils down to designing things with a view to assisting people in making the ‘best choice’ in a given situation while still granting them free choice.

It does go on a bit and it is fairly US-centric but there some interesting stuff in there. It’s also a little worrying if you consider the application of such subconsciously coercive techniques by big business and governments (Obama’s a fan apparently, as well as our own George Osborne).

Incidentally, there’s an interesting article offering a counter argument to the authors viewpoint here.

Our latest profile. Journey into the weird and wonderful mind of Matt Robinson. Read the interview here, and see Matts personal site here

Original archive material, these pin badges give a slice of American politics. ‘Prosperity For All with Kennedy’ is a highlight in this special little collection.