TAKE ANOTHER LOOK

Posted by Mike Rigby

We’ve been busy working on a new campaign at True North, designed to encourage the public to ‘take another look’ at the National Portrait Gallery. Research shows that people are often pleasantly surprised by a visit to the NPG and the diversity of it’s collections.

It challenges the perception of the gallery as an old fashioned building, filled with dusty old paintings. The gallery actually represents an accurate, up to date and often surprising ‘portrait of the nation’.

We deliberately chose a diverse range of sitters, from Lord Kitchener to Lily Allen, and unearthed surprising facts about each person…

For instance, Lord Kitchener was a great war leader who famously recruited thousands of soldiers. Surprisingly, he also developed a pattern for seamless socks. It is also little known that Lily Allen trained as a florist before her pop career blossomed.

I think the next one is my favourite poster. Did you know that Prince Charles has a fascination for illusion? being excepted into the Magic Circle after performing the cup and balls trick.

By communicating these surprising facts and stories, we asked the viewer to ‘take another look’, challenging any preconceived ideas they may have about the sitter or the Gallery and it’s content.

There are many more featured sitters to roll out over the next two years. You can see some more examples in the Daily Mail, the Times and read more on Lily Allen’s official website.

Posted on Tuesday, June 2nd, 2009 at 2:57 pm by Mike Rigby. Filed under ADVERTISING, POSTERS. Follow responses to this entry through the RSS 2.0 feed.