Whenever branding makes an appearance in the national news, unfortunately, it’s usually for the wrong reasons.
Admittedly it’s old news and I’m sure almost every designer in the land has seen the surreal new Pepsi design guidelines by now. If not you can pick up the original story and download the leaked pdf here.
Thanks to James White for pointing out the new designs in action on BRAND NEW
The new logos in action:
http://www.underconsideration.com/brandnew/archives/pepsi_new_bottles.php#comments
Cheers James!