A look black at the John Player Special press advertisments of the early 1980’s.
While Silk Cut was changing the face of cigarette advertising with the purple cut campaign, JPS remained firmly old school. The featured campaign relies on an increasingly tenious word play and standard pack shot solution, which now looks truly dated.
In the interveening years our societies attitude to smoking and especially the advertising of the product has changed radically. Smokers or ‘snoutcasts’ have been increasingly margionalised and all tobacco related advertising outlawed. Images extracted from our extensive ephemera archive.
